How to Put a Face to your Company
Hey there, podcast listeners! It’s the Wizard of Iz back again, and today’s episode is one that is important because it’s a topic I often discuss with new clients. We’re diving into the art of creating a name for your company – not just the business name, but how to get your brand out there, recognized, and set apart from the crowd.
Some companies naturally build their brand over time, becoming a household name. Others, however, need to establish an “attractive character,” someone who embodies the essence of the business and is presented to the world. Think Geico and their lovable gecko, or Progressive with its iconic character, Flo. Even Subway, in its early days, had Jared as the face of the brand.
Now, I know the examples I gave are all big players, but the same principles can be applied at a smaller scale, especially in today’s age of technology and social media. The key is deciding how you want your business to be perceived. People crave connections with businesses – knowing they’re local, family-owned, or have other unique qualities. It’s not just about saying it; it’s about putting a face to it.
This personal touch is especially prevalent in family-owned businesses. When you forge these connections with your clients, they keep coming back. So, let’s talk about how you can make a name for your company, let people know who you are, what you stand for, and your level of involvement.
Story Time: The Power of Putting a Face to Your Business
I’ve had my fair share of clients who are a bit hesitant about putting themselves out there. They know it’s beneficial, but sometimes, they’d rather not be the face of their business. I get it. Stepping into the spotlight can be intimidating. However, it’s often a crucial step towards faster growth.
Let me share an example. Russell Brunson, in his book “Dotcom Secrets,” emphasized the importance of the “attractive character.” This is the person who becomes the face of the business, the one customers come to trust. He recounted how Tony Robbins was initially hesitant about marketing his book, but Russell convinced him to be the face of it. The result? The book soared because people trusted Tony.
Your Company, Your Face
Now, you might be wondering: should it be you or someone else as the face of your company? If you’re comfortable with it and you’re the owner, go for it! Share your story, create content around yourself, and establish that personal connection. Video content, written pieces, podcasts – choose what works best for you.
However, if being the face doesn’t sit right with you, don’t worry. You can find someone within your business or even create a fictional character. Remember Geico’s caveman? The key is to have someone or something that people connect with and trust.
In today’s competitive market, standing out is more crucial than ever. There are likely dozens of businesses doing what you do, so creating a name for your company, having a face to represent it, is a game-changer. It’s the difference between getting lost in the crowd and making a memorable impact.
So, whether it’s you, a charismatic team member, or a fictional character, take action. Put a face to your company, and watch the magic happen. You’ve got this! Until next time, remember to stay inspired and keep pushing forward. Your journey holds great things!