by Mark | Feb 17, 2023 | Business, Unique Selling Proposition
What Is a Business’s Unique Selling Point (USP)? Hey The Wizard of Iz here, have you ever heard the term “USP” thrown around in the world of business? If you’re not familiar with what it stands for, it can sound a little confusing. But...
by Mark | Dec 12, 2022 | Business, Niche
What is a Niche? I struggled for years understanding the power of having a niche. I tried to do everything I felt I was good at thinking I could bring in more money doing this. Boy was I wrong! Not having a niche was actually my downfall and I didn’t even know it. A...
by Mark | Nov 29, 2022 | Business, How to
How to Start a Business from the Basics We’ve all been there before. Sick of our corporate job and ready to do our own thing. Sure, it will be easy, right? Everyone has a great idea for a business. Why wouldn’t it be successful? Does this sound like you? Well, it was...
by Mark | Oct 25, 2022 | About GSD
Welcome everyone to the GSD (Get Sh!t Done) Podcast! My name is Mark Izzo, also known as The Wizard of Iz, and I’m a local business owner in the Orlando area. I’ve been in business for over 10 years specializing in Multimedia Marketing with a focus on...