by Mark | Feb 21, 2024 | Business, Marketing Strategy
Navigating Marketing Strategies in Tough Times: Let’s Talk About It Introduction: Hey there, friends! I know times are a bit crazy right now with layoffs and financial stress, and I wanted to chat about something super important – how businesses can tweak...
by Mark | Oct 24, 2023 | How to, Business, Goal Setting
How to Set Up Business Goals For Success If you want to be successful in business, it’s important to have clear goals. But how do you set goals that are achievable and will actually help you to achieve your overall goals? Here are three steps to setting up...
by Mark | Oct 6, 2023 | Business, How to
How to Put a Face to your Company Hey there, podcast listeners! It’s the Wizard of Iz back again, and today’s episode is one that is important because it’s a topic I often discuss with new clients. We’re diving into the art of creating a name...
by Mark | Feb 17, 2023 | Business, Unique Selling Proposition
What Is a Business’s Unique Selling Point (USP)? Hey The Wizard of Iz here, have you ever heard the term “USP” thrown around in the world of business? If you’re not familiar with what it stands for, it can sound a little confusing. But...
by Mark | Dec 12, 2022 | Business, Niche
What is a Niche? I struggled for years understanding the power of having a niche. I tried to do everything I felt I was good at thinking I could bring in more money doing this. Boy was I wrong! Not having a niche was actually my downfall and I didn’t even know it. A...
by Mark | Nov 29, 2022 | Business, How to
How to Start a Business from the Basics We’ve all been there before. Sick of our corporate job and ready to do our own thing. Sure, it will be easy, right? Everyone has a great idea for a business. Why wouldn’t it be successful? Does this sound like you? Well, it was...
